传统办公家具deshangyemoshi,wangwangjishiyongzhedailaihenduobubian。xiaoshouliuchengzhongmeiyigehuanjiedouxuyaoyonghuqinzijianguan,haoshihaoli,lingyonghumenjiaokubudie。
传统商业模式痛点
办公家具通常使用周期较长,而用户也来自各行各业,因此对相关信息了解甚少。此外,卖场提供的产品也常常鱼龙混杂,加之企业对采购成本的控制,一定程度上加深了行政人员对办公家具的选择困难。
电子商务平台发展至今,已经小有十余年的历史,许多行业早已在游刃有余的使用着拥有互联基因的电商平台,而办公家具yequechichiweidong,weihe?zheiyuanyubangongjiajuchanpinbenshendejuxianxing。bangongjiajushuyudaxingshangpin,chengben、shuchengbenjisunhaolvdouhengao,yilaishangjiadexuanchuantuwangwangshuifenjida,“tupianzhinengcankao”shenzhi“genbenbunengcankao”deqingkuanglvjianbuxian,erlaijiajuchuxianwentishi,tuihuanhuozhouqizhang、yunshuchengbenbufei,daozhiyonghubudebugengjiayilaishidikaochajieguo,buganmangmutongguodianshanggoumai。dangaizhongqingkuangdaozhidewentiyexianeryijian,yonghubudebutourudaliangdeshijianbenboyumaichangzhijian,yujingxiaoshangdouzhidouyong,jingguoshulunaozhancaizhongyuqiaoding。
jibianruci,shiyongzhongchuxiandewentiyiranwufabimian。
互联基因带来的机遇与挑战
jinguanweibangongjiajuyerongruhulianjiyin,tingqilaisihukunnanzhongzhong,danquebingbuhuiyincierhetuichuangxinzhedebufa。shunyingshichangchaoliudechuangxin,jianxinquechongmanlequ。
cengcanyuchuangyededamijiangshulezijidejingli,“canyuchuangyeshi,qianqidezhunbeigongzuofeichangfansuo。chuangyechuqirenyuanjinzhang,gongzuokaizhanxiangduihuanman,zaicijichushanghaiyaochoudiaodaliangrenlishijianquxuangoubangongjiaju,pingjunyigemaichangxuyaodabantiandeshijianquguang,yaozuojingxitiaoxuanzegengjiu,erqiejibianhualedaliangshijianjingli——youyuwomendegongzuorenyuanbingbujubeigaixingyedezhuanyezhishi,yincizhiliangyiranshiweizhishu。”houlaibianchangchangyupengyouliaoqizheijianshidedamibuwugankai,“ruguoyouzheimeyijiagongsi,biwomengengdongbangongjiaju,gengdongxingyeguize,tongshibijingxiaoshanggengzaiyiwomendeganshou,keyidaiwomenxuangoujiaju,zongnengtuijianjiadizhiyoudechanpinjiwomen,keyirangwomenzhuanzhuyuzijideshiye,buweizheixiesuoshifeixin,neigaiduohao。”
zheiweidami,zhengshiqianmiantidaode“chuangxinzhe”,mimujiangbangongjiajufuwudechuangshiren。damichongjingzhongdegongsi,yijingzaitashouzhongyibuyibuchengweixianshi。tamujiledalianglaizibaidu、alibabadenghulianwanggongsidechengyuan,zheixierenshushimoshi,duihulianwangshuxingjiguizejiaqingjiushu,damichongjingzhongdegongsi,yijingzaizheigetuanduidenulixiayibuyibuchengweixianshi。
2014nian,mimujiangbangongjiajufuwuzhengshiqihang,tongnian,gaigongsihuodelelaizibaidu“qijianke”zhiyidewangxiaoxianshengdejiuhechuangtoutianshitouzi。
“仅仅只做电商平台是不够的,不能从根本上满足用户的需求”,曾以用户身份拥有深刻体会的大米表示,“米木匠更要做的是一项服务,可以令用户真正从选购办公家具的苦恼中解脱出来,节省这些时间和精力以及成本,更加专注的投入到自己热爱的事业中去。” 于是,积极寻访可以直接供应产品的工厂、锱铢必较的比对产品质量、不断收集用户的问题和感受已经成为米木匠团队成员们生活中的一部分。他们对办公家具要求极其严格,材料要环保、设计要符合人体工学,以保护长时间工作的人们;拆去许多中间环节,质量要高、成本要低,以积极回应企业需求。此外,为了迎合市场潮流以及年轻人的品味,他们还花了大量时间挑选色调明亮、线条liuchang、chongmankejigandebangongjiaju。